In a market where most potential customers and clients have at least one social media account and spend a lot of time online, knowing what tools will help you reach this target audience is essential to have a competitive edge. All companies need to have a robust digital marketing strategy that goes hand-in-hand with their general goals and milestones. Regardless of your team’s size, your marketing division should always have specific resources in its arsenal to ensure optimal results no matter the project or task. In our following guide, we want to share the top 4 tools to help you boost your effort in digital marketing without breaking a sweat.
1. On and Off-Site SEO trackers
By now, most business owners understand the importance of implementing a solid SEO strategy in their company’s site to ensure high visibility for prospective buyers. With specific keywords and following the best practices in the industry, you can attract more increased traffic to your website. However, it’s also essential to keep track of how these trends change over time and adapt your content accordingly to stay relevant for your audience. The idea is to divide your team’s efforts into two fronts, on-site optimization, and off-site SEO research. That way, you can identify hidden opportunities within hashtags and engaging content you’ve already released to continue empowering your digital marketing campaign. Note that the most popular search engines offer beginners and advanced guides for users and developers to tweak their sites and implement additional tools to improve this area.
2. Email Tracking Tools
Contrary to popular belief, email marketing is still going strong as a digital marketing strategy due to customizing the message to the customer and directly reaching out to them. When the customer actively seeks to get updates about discounts and special promotions, it is an excellent tool to reach out and potentially get a sale. It also serves as a dual purpose whenever you’re contacting prospect customers and trying to close deals. Keeping an organized inbox to reference older emails and other relevant recipient information is a highly sought quality among the best marketing teams by implementing email extensions and other tools to access all data at all times. Email tracking tools allow for better productivity among sales representatives and are an excellent opportunity to extract performance reports to deliver employee incentives.
3. Landing Site Builders
One of the fundamental pillars of a successful digital marketing strategy is to increase customer conversion over time. Creating an attractive landing site and using proper landing site builders helps ensure a smooth, seamless experience. Prolonged loading times, cluttered elements, and confusing interfaces are some of the most common mistakes found in corporate websites, so polishing the landing site as much as possible should be a top priority. You can increase the chances of converting any visit into an actual sale with a great layout. Even the smallest web design detail can impact the overall customer conversion because keeping the user’s attention through the entire process requires careful planning.
4. Cloud-based Customer Relationship Manager
The customer relationship manager or CRM can be considered as the backbone of any marketing team with good reason. By now, everyone can see the importance of having a reliable and user-friendly platform to manage and keep track of all corporate interactions and relationships with its customers and prospective customers. Therefore, it’s crucial to choose a digital solution that allows your team to manage this information correctly, integrate new data, and share insight with other teams as necessary. While you can find free software options to accommodate your business’ needs, you should constantly evaluate your team’s priorities before upgrading or switching to another CRM.
The need for robust and competitive digital marketing strategies increases exponentially as more companies move their businesses to a hybrid model or jump straight into an online model. Whether you’re looking at a multinational company or a small start-up, keeping up to date with the latest knowledge on digital marketing requires constant training and research on the matter. These four tools tackle different areas in digital marketing, but they all share a common goal.
Your team needs to identify customer’s behavior and rising trends to obtain a significant advantage. Tailoring it to more niche audiences will help you reach better numbers than aiming towards a more generalized public. While you can choose between free or paid services depending on your business’ needs, it’s crucial to have a clear view of the overall priorities of your team. If implemented successfully, your brand can stand out from the competition and build a loyal customer base with the right tools, which in return will compensate for increased sales numbers.